Dealing with these issues of selling at full MSRP and adding dealer installed doodads that are 90% pure profit, does nothing but leave a bad taste in my mouth. I gave 3 local Honda dealer a shot at selling me an Elite at a reasonable price.
Between firm MSRP pricing, add-ons, doc fees, and lowballing my trade-in, I walked from all 3. Last week, I picked up a Mazda CX-5 GTR Turbo and am thrilled with it so far. It still took some haggling, but I got to what I felt was a fair deal all around.
I loved the Elite that I test drove, but not enough to throw thousands of dollars in dealer profit at it.
