"Sealant" is the term for a synthetic wax vs "wax" which contains natural carnauba wax. You can treat most automotive films like the clearcoat (top coat of paint). That is, clean it like the rest of your car with shampoo, polish if necessary, wax or sealant. Search the web and there are a few forums dedicated to automotive detailing and care of automotive films.
When using a "wax", keep it off the black plastic. Waxes will leave white residue on the black plastic when dried. A "sealant" does not leave white residue on black plastic. Sealants are longer lasting than waxes, but waxes provide a deeper gloss. Use alcohol or a black vinyl cleaner to remove wax residue on black plastic.